Coolpad, after launching the Note 3, Note 3 Lite, Note 3 Plus, and Max,
has now unveiled its fifth smartphone, the Mega 2.5D, in India. The
company is targeting young buyers, specifically selfie-obsessed ones,
with its latest product.
Talking to Gadgets 360, Syed Tajuddin, CEO
Coolpad India, stated that the company is looking to capture 13-15
percent of the market share of smartphones selling online for under Rs.
8,000. He also confirmed that while the first batch of Coolpad Mega 2.5D
phones will be imported from China, units will later be manufactured in
India under the ‘Make in India’ initiative. At the launch event in New
Delhi, we spent some time with the Mega 2.5D, and here are our first
At first glance, the Coolpad Mega 2.5D looks like an
all-metal smartphone, though only the frame is actually metal. It feels
sturdy, but the 5.5-inch screen makes it slightly hard to use with just
one hand. We had trouble reaching the notifications shade while using
the Mega 2.5D with just one hand. We also observed that without any
curves, the edges of the Mega 2.5D felt a bit too sharp in our hands. At
140 grams, the phone felt light for its size.
(Also see: Coolpad Mega 2.5D vs Coolpad Note 3 Plus)
The power button is
on the right and we felt the placement was a bit too high to be reached
easily. The volume buttons are on the left. The 3.5mm audio jack is on
top, while the Micro-USB port and microphone are on the bottom. The
front features the ‘Coolpad’ branding just below the screen.
found the back of the Coolpad Mega 2.5D very minimalistic, with the
primary camera with an LED flash. The Coolpad branding is present at the
bottom, accompanied by a speaker grille.
The 5.5-inch HD
(720×1280 pixels) IPS display has a pixel density of 294ppi, and the
phone overall has a 73-percent screen-to-body ratio. As the name
suggests, the handset features 2.5D curved glass across the front.
During our usage, the display looked sharp enough though black levels
were poor. The viewing angles were decent.
One of the highlights
of the Coolpad Mega 2.5D, as marketed by the company, is its 8-megapixel
front camera which has an f/2.2 aperture and an 83.6 degree field of
view. There’s also an 8-megapixel rear camera with a Sony sensor. The
camera app has features such as Smart Beautification and Age Detection
which enhance selfies automatically, and integrated filters for users to
choose from. There are automatic Photo and Video modes apart from
Night, Beauty, and Pro modes.
In our short time using the Coolpad
Mega 2.5D, we found that images taken with the rear camera under
well-lit conditions were crisp, though some looked washed out with
missing details. Photos taken with the front camera were vibrant and
reproduced colours well. Low-light shots taken with the front camera
seemed better than ones taken with the rear camera, which were slightly
blurry and had low detail levels. Stay tuned for our detailed review
when we really get a chance to test the camera under varied conditions.
phone runs the company’s proprietary CoolUI 8.0 skin based on Android
6.0 Marshmallow, and it looked heavily customised. We get no app drawer
and all app icons are spread across three home screens. There are some
tweaks in the software attempting to make the Mega 2.5D different from
its competitors. The slide-up quick settings feature, which we have
earlier seen on Gionee phones, is present on the Mega 2.5D. The company
touts a ‘Screenshot 2.0’ tool which lets users take customised
screenshots with a three finger gesture. Under the hood, the Coolpad
Mega 2.5D is powered by a 1GHz quad-core MediaTek MT6735P processor
coupled with 3GB of RAM. There is 16GB of on-board storage that is
expandable via microSD card (up to 32GB). During our short time using
this phone, we found that it responded well to touch inputs and was
quick while switching between multiple running apps. We will reserve our
verdict on the Coolpad Mega 2.5D smartphone’s performance and software
till we get a chance to put it through our detailed review process.
smartphone packs a 2500mAh battery that’s rated to deliver up to 9
hours of talk time and 200 hours of standby time. The phone supports 4G
LTE with support for carrier aggregation, and other standard
At Rs. 6,999, the
Coolpad Mega 2.5D makes for a good package, though the quad-core
MediaTek MT6735P seems underpowered compared to other phones in the same
price segment. The phone will be available only through flash sales,
and so it will be interesting to see how strong demand is.
the possible alternatives to the Coolpad Mega 2.5D is the Xiaomi Redmi
3S which comes in at the same price and sports an all-metal body and a
larger 4100mAh battery.